Managing API documentation over multiple teams

In organisations that produce SaaS products with public APIs, there is sometimes complex interplay between who is responsible for what ultimately becomes public-facing API documentation. At MessageMedia, some of our APIs have had multiple developers involved in the creation of the documentation¬†before it becomes public-facing, at which point the Developer Relations team is responsible for […]

Bec Martin
September 12, 2019

Putting an end to duplicate sending

When put into financial terms, the cost of duplicate data is alarming. Imagine the wasted costs of sending five of the same reminders to a single person. There is also the possibility of a negative impact on your response rates and the ROI of your marketing activity. Data-cleanliness can be a tedious task to perform […]

Ibrahim Tareq
June 17, 2019

Fail-safe your application with Social Sending

Getting an unwanted (and sometimes illegible) message late at night from a good friend is almost instantly forgiven, but how long would it take to forgive getting a message from a business during the night? Businesses conduct their activities in traditional business hours usually from 8-6pm and customers expect their relationships with businesses within or […]

Ibrahim Tareq
May 16, 2018